The Minions are a target of mockery for their irritating humor, but they're more notable because they're everywhere. Illumination is primarily known for artless disposable trash that exists primarily to sell merchandise to fans of all ages. The very justified fear when the film was announced was that the Mario franchise would be hollowed out and turned into a marketable cover for a terrible film. With the latest trailer, The Super Mario Bros. The first trailer seemed to shock the world, leaving fans grappling with the possibility that the film could be good. The cast of the film raised eyebrows with a few great choices and some dodgy ones. The first film adaptation was a bit of a mess, despite a stellar performance in the title role by Bob Hoskins. Hardcore fans were understandably unhappy when Nintendo announced Mario's return to the screen. By grounding the film in the narrative of the cartoon, it's able to appeal to longtime fans and make the story more enjoyable to newcomers. While there's likely no canonical link between the film and the cartoon, it's clear that the movie will be using the show as shorthand. Super Show is the perfect reference point. In the case of the film, The Super Mario Bros. Nintendo loves to recall the hits, but the weirder entries don't always get a modern spotlight. Unlike a lot of other media franchises, Mario doesn't often look back at the sillier eras of his success. The film uses the format established by the cartoon to frame the journey in familiar terms. The Brooklyn plumber backstory hasn't been canonical to the franchise since the 90s. The trailer makes the film's Isekai status very clear. Mario and Luigi are plumbers from Brooklyn who get sucked into a pipe and wind up in a magical fantasy land. All of this fun side material establishes the character's backstory and links it to earlier material. A text will yield a digital business card. For those wondering, the number features a message from Charlie Day's Luigi encouraging the listener to send a text. The ad comes complete with a website and a phone number. The ad depicts Mario and Luigi's work fixing sinks and toilets with the catchy rap song from the original cartoon. Plumbing service, which serves the Brooklyn and Queens areas of New York City. Instead, it depicts the beautiful new designs for Mario and Luigi in a full recreation of the Mario Rap from the cartoon. The brief new trailer isn't a curated highlight reel of scenes from the film like the earlier trailers.
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